Alyssa Yoneyama

Since 1946: 75 Years of Craft and Innovation

NIIGATA, Japan – 75 years ago, in the snowy mountains of Tsukayama, Minoru Yoneyama founded a manufacturing company with a single woodworking motor by his side. This company has grown into the global sporting goods company we now know as Yonex, a company that continues to strive to go far beyond ordinary with quality craftwork and technological innovations for customers around the world.

The vision and values for craftsmanship and innovation were shaped over the decades of successes and hardships, made possible from the unwavering dedication to provide the best quality and performance for every customer.

To commemorate this 75-year milestone, Yonex will celebrate its history, innovations, and winning moments through a celebratory product line-up, as well as a series of digital content that will bridge our past experiences into the future.

News about products and content will be revealed throughout the year on 75th.yonex.com.

Limited Edition EZONE: Naomi is Back, Tennis Returns

TOKYO — Yonex Co., Ltd. is thrilled to announce the launch of the Limited Edition EZONE racquet, available in select markets beginning Sept. 17, 2020.

The Limited Edition EZONE was designed in collaboration with two-time Grand Slam Champion Naomi Osaka (JPN) to celebrate the return to tennis after a five-month suspension.

Going for a sleek, new design, Yonex and Naomi created a white-based racquet with gold and silver accents and included the same technology the award-winning, 6th-generation EZONE series features. 

“I am super excited to celebrate the return of the Tour with this brand-new racquet,” said Naomi, who will resume her 2020 season at the US Open where she lifted her first Major trophy in 2018.

Three models – 98, 100, 100L – are available in the limited-edition colorway. For more information, please contact your local Yonex representative or authorized retailer.

 

INNOVATION


ISOMETRICTM Expansion

Enhanced Sweet Spot

A new frame shape that is wider at the 3 and 9 o’clock positions creates the largest sweet spot in EZONE history.

 

New Aero-Shaped Frame

For a plush, comfortable feel

By varying the outer angle of the aero-shaped frame, the middle and upper hoop are plush, while the lower hoop is stable.

 

M40X

Power with a more flexible frame

A strong, elastic graphite is added in the throat to improve frame stability and flex.

 

Liner Tech

For improved power and comfort

Straight hole grommets elongate the strings to optimize power and comfort on off-center shots.

 

Vibration Dampening Mesh (VDM)

For added touch and precision

A stretchy mesh material is wrapped around the graphite within the grip to filter unwanted vibrations.

With new EZONE GT driver, Hyo-Joo Kim marks first victory of the season at Lotte Cantata Women’s Open

JEJU, Korea – World No. 13 Hyo-Joo Kim (KOR) defeated world No. 6 Sae-Young Kim at the Lotte Cantata Women’s Open in a playoff round on Sunday June 7th, marking her first victory of this season.  Hyo-Joo Kim and Sae-Young Kim were in 4th place trailing 3 strokes from the top, but both secured spots in the playoffs with a score of 67.  On the playoff hole, although Sae-Young Kim had a shorter birdie putt, Hyo-Joo Kim came out with the title. 

Towards the beginning of the season Hyo-Joo Kim changed her driver to the new EZONE GT, expressing her confidence in its drive and trajectory. Hyo-Joo Kim stated, “I was very happy with my driver shots throughout the tournament, as well as the second and third shots that followed. After switching my driver to the EZONE GT, it’s provided me with accuracy and distance. With this club in my bag, I will do my best to bring another victory very soon.”

Keep an eye out for Hyo-Joo Kim’s continued success and the performance of her new Yonex clubs.

1W:        EZONE GT

Shaft:    REXIS KAIZA

FW:       EZONE XPG

Iron:      EZONE CB701 #5-6

             EZONE CB501 #7-P

 

Related Links

http://ezonegt.yonex.com/

The 2nd-Generation ASTREL: Premium Performance

TOKYO, Japan — Yonex Co., Ltd. is proud to announce the launch of the 2nd-generation ASTREL racquet on June 18, 2020. Geared towards recreational and doubles players, the premium ASTREL series isengineered to promote longevity in tennis with a focus on comfort and easy power.

Former top-5 WTA player Kimiko Date (JPN) worked with Yonex to help develop the new ASTREL “for those who want to pick up the sport of tennis or current players who want to enjoy tennis for their entire life.”

“The racquet has a soft and comfortable response with easy power,” said Date, who chose the Dark Navy color for the ASTREL 105, her current racquet of choice.

In addition to the ASTREL 105 and ASTREL 115  head sizes, the new ASTREL 100 has been added to the new line-up.  

Power
Already boasting a 7% larger sweet spot from the ISOMETRICTM square-shaped frame1, the ASTREL also has an added 2.9% larger sweet spot from its new throat and grommet designs.

To further elongate the strings, a new throat trench is incorporated at the bottom of the frame, while Liner Tech at the top promotes more string movement. Quad Force Gear is added at the outer corners to increase the cross-section height for increased frame stability and power.

Comfort
The Tri-Shut System combines VDM (Vibration Dampening Mesh) in the grip, Shockless Grommets in the yoke above the throat, and VIBSLAYER CARBON at the top of the frame for more shock absorption while maintaining power. The three comfort-focused technologies combine to reduce harsh vibrations resulting in less strain on the arm.

Lightweight
This lightweight series uses React Resin – a high strength, high durability resin combined with carbon graphite – to keep the racquet light and flexible. In addition to improving frame stability and power, Quad Force Gear is also integrated within the frame structure to improve maneuverability.

1 ISOMETRICTM is a trademark of Yonex Co., Ltd.
2 Compared to the current ASTREL; tested by Yonex

INNOVATION

REACT RESIN
Lightweight and flexible
By incorporating a unique material, React Resin, into the graphite, the racquet becomes lighter and more flexible for a comfortable feel.

Tri-Shut System
Less strain on the arm
A three-part technology system that reduces harsh vibrations:
1. Shockless Grommets – absorb harsh vibrations from the string bed and withstand re-strings
2. VIBSLAYER CARBON – increases shock absorption at the top of the frame while maintaining power
3. VDM (Vibration Dampening Mesh) – filters unwanted vibrations within the grip

QUAD FORCE GEAR
For a larger sweet spot and improved maneuverability
The four corner grommets are integrated within the frame structure to improve maneuverability and increase the cross-section height for increased frame stability and power.

LINER TECH
For improved power and comfort
Straight hole grommets elongate the strings to optimize power and comfort on off-center shots.

ISOMETRICTM
Enhanced sweet spot
A square-shaped ISOMETRICTM racquet generates a 7% larger sweet spot for greater control without sacrificing power.

6th-Generation EZONE: TOUR and extended length models added to line-up

TOKYO, Japan — The 6th-generation EZONE series has already achieved global recognition since launching in January 2020. With a focus on easy power and unmatched comfort, the EZONE series features the largest sweet spot1 in Yonex history through ISOMETRICTM expansion and was developed for players of all levels. 

Now, the power-oriented series has added three new specs to its line-up – EZONE TOUR, EZONE 98+, and EZONE 100+  – targeting intermediate to advanced players.

Added for the first time to the EZONE series of racquets, the EZONE TOUR features a 98 sq.in. head size and is the heaviest EZONE available, weighing 315g / 11.1oz and comes with an added boost compared to the EZONE 98. With the balance being 5mm more and the base composition being softer, the EZONE TOUR has more power and control for experienced players.  

For the EZONE 98+ and EZONE 100+, a half inch is added to the current EZONE 98 and EZONE 100 for baseliners looking for greater reach and more power. In comparison, the long-body frames are more head heavy compared to the standard length EZONE’s (27in.), resulting in more pace on the ball.

The EZONE 98+ and EZONE 100+ will launch on May 22, 2020 while the EZONE TOUR will launch on July 24, 2020. For availability, please check with your local Yonex representative or authorized retailer.

 

INNOVATION

ISOMETRICTM Expansion 
Enhanced Sweet Spot
A new frame shape that is wider at the 3 and 9 o’clock positions creates the largest sweet spot in EZONE history.

New Aero-Shaped Frame 
For a plush, comfortable feel
By varying the outer angle of the aero-shaped frame, the middle and upper hoop are plush, while the lower hoop is stable.

M40X
Power with a more flexible frame
A strong, elastic graphite is added in the throat to improve frame stability and flex.

Oval Pressed Shaft (OPS)
Increased spin and control
Shaft corners are rounded for an ideal flex at impact to increase dwell time for optimal spin and directional control.

Liner Tech
For improved power and comfort
Straight hole grommets elongate the strings to optimize power and comfort on off-center shots.

Vibration Dampening Mesh (VDM)
For added touch and precision
A stretchy mesh material is wrapped around the graphite within the grip to filter unwanted vibrations.

A message from our President regarding COVID-19

Dear Yonex Community,

We hope you and your loved ones are safe and healthy during these uncertain times. With the ever-evolving pandemic caused by the Coronavirus (COVID-19), each and every one of our daily lives has been affected.

As a company deeply rooted and driven by improving our customers’ sports experience, it is a difficult time where many of us are pulled away from the sports we love.

In solidarity with the global effort to overcome this pandemic, our worldwide office and retail operations have been reduced or temporarily suspended to protect the health of our communities.

From safer distances, however, we continue to develop new ways to contribute to the world through innovative technology and the highest quality products. It is during these challenging times, where we further perfect our craftsmanship and find new ways to support the player in all of us.

Looking towards the day we are back on the courts, courses, or slopes together, we will continue to stay prepared so we can return stronger, together.

Sincerely,

Kusaki Hayashida

President

Yonex Co. Ltd.

ASTROX 88 S, ASTROX 88 D and ASTROX 99, Out with a Brand-New Look

We are pleased to announce new designs for the ASTROX 88 SASTROX 88 D, and the ASTROX 99. These dynamic new designs will be available May 15, 2020.

ASTROX 88 S / ASTROX 88 D

The new ASTROX 88 S and ASTROX 88 D are released with linked designs which combine red, black and off white. These colors are aimed to personify an athlete’s passion and fighting spirit. Men’s doubles, Kevin S. Sukamuljo and Marcus F. Gideon (INA) will be adopting the new ASTROX 88 S/D designs alongside men’s doubles, Keigo Sonoda and Takeshi Kamura (JPN) and women’s doubles, Yuki Fukushima and Sayaka Hirota (JPN). 

ASTROX 99

The latest ASTROX 99 design is brought to you in collaboration with World No. 1 men’s singles player, Kento Momota (JPN). With the guidance of Kento’s preferences, the design combines sapphire navy and gold to create a dignified and high-class image. Kento Momota himself will have the new ASTROX 99 design in his racquet bag from mid-May.

To see the entire ASTROX lineup visit our ASTROX homepage.

http://yonexastrox.com/line-up/

EZONE series receives worldwide recognition

TOKYO, Japan — The EZONE received worldwide recognition for its playability just months after launching in January 2020.

The EZONE 98 is the 2020 Editor’s Choice for having the “Most Universal Appeal.” Play testers reviewed 23 racquets across eight brands for Tennis Magazine, the longest-standing and most-influential publication in tennis.

“Ground strokes were so routine, it almost felt like cheating,” said one of the testers.

In Germany, Tennis MAGAZIN named the EZONE 100 “Test Sieger (Winner),” an award given to the top-3 racquets in the market. Testers commented that the racquet was the complete package after scoring a near-perfect – 9/10 – on all four categories measured: control, power, feel, and appearance.

The award-winning EZONE series achieves the desirable combination of power and flex with a plush feel and was developed for players of all levels.

For more information, visit ezone.yonex.com.

The Legends’ Vision World Tour Takes Stage at Prestigious All England Open

BIRMINGHAM, England -- From March 13 - 15, The Legends' Vision World Tour, England took place on the grounds of the 110th YONEX All England Open Badminton Championships. This was the latest installment of the Legends’ worldwide tour, which most recently saw them visit California in December and was also the first time the Legends’ have come to the UK for a World Tour event. The weekend consisted of junior clinics, fun film shoots with local badminton influencers, a workshop to brainstorm upcoming Legacy initiatives, and the fan favorite – an exhibition.

 

Taufik Hidayat (INA), Lee Yong Dae (KOR), Lin Dan (CHN) and Peter Gade (DEN) came together and kicked off the weekend with a workshop to discuss different ideas aimed at advancing the sport of badminton. With the reveal of the Four Pillars now on legends.yonex.com, each Legend shared potential Legacy initiatives targeted at specific pillars.  

 

To help capture badminton from a new and fun perspective, the Legends partnered with local influencers, Poison Cobra and Lee Clapham. With fresh and wacky ideas from Poison Cobra, and a large repertoire of trick shots from Lee, the Legends engaged in activities that challenged their badminton skills. Content from the influencers will be available on their respective social channels.

 

On finals day of the YONEX All England, the World Tour Exhibition took place on the Minoru Yoneyama Court as a pre-match show. The live-streamed exhibition consisted of two teams, Team Gold with Lin Dan, Lee Yong Dae, Lauren Smith (ENG), Ratchanok Intanon (THA), and Takeshi Kamura (JPN) against Team White with Taufik Hidayat, Kim Gi Jung (KOR), Marcus Ellis (ENG), Akane Yamaguchi (JPN), and Keigo Sonoda (JPN), competing to see which team had the more advanced racquet skills.

 

During the exhibition, Chief Executive of Badminton England, Adrian Christy, joined the athletes on court to help announce the Legacy initiative for badminton in England. “Champions of the Future”, a junior development program pioneered by the All England and Legends’ Vision, plans to send two talented junior English badminton players to an internationally renowned badminton facility abroad. The application process focuses not only on the skill, but also on the passion and focus of the individual. The specifics are to be released on a later date.

 

The Legends’ Vision Homepage

https://legends.yonex.com/

Axelsen Brings Denmark First All England Men's Singles Gold Since 1999

BIRMINGHAM, England – Coming out of a tense 3-gamer with Lee Zii Jia of Malaysia in the semifinals, Denmark’s Viktor Axelsen faced a similarly tough opponent, Chou Tien Chen of Chinese Taipei in the YONEX All England finals. Axelsen entered the match with great focus and consistency, allowing him to keep control throughout most rallies. Maintaining the lead for majority of the match, Axelsen defeated Chou Tien Chen in 46 minutes with a score of 21-13, 21-14. 

This victory marks the first All England championship title in the men’s singles category from Denmark since the Legend, Peter Gade, defeated fellow Legend, Taufik Hidayat, in an iconic 3-game match in 1999.

The YONEX All England was Axelsen’s debut of the latest ASTROX model, the ASTROX 100. Although the German Open was intended to be the racquet’s debut, Axelsen displayed great confidence in the ASTROX 100 while playing on the great stage in Birmingham. The ASTROX 100 was also utilized by the men’s doubles champion, Hiroyuki Endo (JPN).

Axelsen previously posted an unboxing video of the ASTROX 100, expressing his initial impression of the new model. Within the video, Axelsen mentions his plans to release a formal review for his fans after thorough testing.

ASTROX 100: The Next Level of Power and Versatility

YONEX is proud to announce the latest addition to the ASTROX series ­­— the ASTROX 100. Designed with a slimmer shaft and an advanced Rotational Generator System, this new badminton racquet was created for advanced players. Set for release late March 2020.

By developing racquet technologies in weight distribution, shaft, frame shape and cap, the ASTROX 100 enables access to power that controls the quick changes of pace in the game.

The innovative Rotational Generator System, introduced through the ASTROX series earlier, has been further enhanced for the ASTROX 100. More precise weight distribution throughout the grip end, frame top and the joint increases the rotational power. These enhancements ensure the momentum for quicker consecutive shots. Namd*1, which produces more flex and a faster snapback, is used throughout the frame and shaft, unleashing dramatic steep power. The synergy created from the Rotational Generator System enables continuous powerful attacks.  

The already slim shaft has been modified utilizing a high-quality graphite material, creating the slimmest shaft*2 to date in Yonex. It provides a smoother follow-through by reducing air resistance and generates rotational power through more flex and a faster snapback.

The original ISOMETRIC frame has also evolved into a more ISOMETRIC shape, expanding the sweet spot. Designed for reduced power loss from off-center shots, the 2.9% larger sweet spot increases power.

 The ASTROX 100 offers two models, ASTROX 100 ZZ and ASTROX 100 ZX, both designed to achieve the same concept performance.

Viktor Axelsen (DEN), Chou Tien Chen (TWN), Akane Yamaguchi (JPN) and other #TeamYonex athletes will make their debut using the new ASTROX 100 ZZ during the 2020 season.

*1 Namd is a technology developed by Nitta Corporation to “uniformly disperse carbon nanotubes into carbon fiber composites".

*2 Hyper Slim Shaft in ASTROX 100 ZZ

 

INNOVATION 

Common technologies throughout the ASTROX 100 series.

1. Expanded Sweet Spot in Modified Frame

Compared to regular round frames, Yonex’s original ISOMETRIC frame creates a wider sweet spot. The ASTROX 100 frame has been slightly modified into an even more square-like shape, increasing the already wide sweet spot by 2.9%*1, while maintaining the same overall frame size. Benefits of this evolved ISOMETRIC shape include increased power on strong and continuous shots even if they don’t hit the center of the racquet.

2. Newly Designed Cap: E.B.CAP PLUS

A new structure reduces shaft twisting and increases its flexibility. Thumb fitting shape transmits even more power to the shuttle.

Differences between the ASTROX 100 ZZ and the ASTROX 100 ZX models.


3. Advanced Rotational Generator System

The new innovative Rotational Generator System precisely distributes weight to the top of the frame, joints, and the end of the racquet grip.

In ASTROX 100 ZZ, Black Micro Core material at the top of the frame increases rigidity by 4% and vibration absorption by 2%*1. While the use of Black Micro Core material puts more weight on the head of the frame. A new built-in T-joint, which is 1.3%*1 lighter than any other Yonex racquet, allows the racquet to have a lower weight distribution. By redesigning the racquet’s weight distribution in this manner, high rotational power needed for strong continuous smashes is generated.

 

4. Improved Swing-ability and Resilience: Slim Shaft

ASTROX 100 ZZ : Hyper Slim Shaft

Designed with the slimmest shaft in the history of Yonex racquets*1, this ASTROX model, traditionally hollow inside, uses graphite material in the core, resulting in an 11.8%*1 reduction in air resistance. By making the shaft solid, resilience is increased, further allowing strong continuous shots.

ASTROX 100 ZX: Extra Slim and Rexis Shaft

Rexis is a high-performance shaft precisely designed through an advanced molding technique with High-Quality, ingenuitive, Performance Graphite material. It has surpassed Yonex’s quality standards.

 

5. Revolutionary New Graphite Namd

By utilizing high quality Namd graphite throughout the shaft and frame of both models more flex is produced with a faster snapback, unleashing dramatic steep power. The material stays flexible even with increased swing speed, bending when swing speed increases and restoring its original hard shape at the end of the swing. The ability to bend even further and snap back rapidly, produces stronger shots and greater smash speeds.

 

Material

Frame : HM GRAPHITE + Namd + TUNGSTEN + BLACK MICRO CORE + NANOMETRIC

Shaft : HM GRAPHITE + Namd

Joint : NEW Built in T Joint

Color

Dark Navy

Size

3U (Ave 88g) 4・5・6 、 4U (Ave 83g) 5・6

Release date

March 20th, 2020









Product name

ASTROX 100 ZX

Material

Frame : HM GRAPHITE + NANOMESH NEO + TUNGSTEN

Shaft : HM GRAPHITE + Namd

Joint : Built in T Joint

Color

Dark Navy

Size

3U (Ave 88g) 4・5・6 、 4U (Ave 83g) 5・6

Release date

March 20th, 2020











*1 Tested by Yonex

The Prestigious All England Open Celebrates it’s 110th Anniversary

TOKYO, Japan – The All England Open, the world’s oldest badminton tournament, is celebrating its 110th anniversary at the Arena Birmingham this year. Considered to be one of the most prestigious tournaments globally, the 2020 YONEX All England Open is set to welcome the world’s top players between Mar. 11 – Mar. 15.

In honor of Yonex Founder Minoru Yoneyama, who passed away last November, the feature court will be named ‘Minoru Yoneyama Court’ to celebrate his contributions to the sport of badminton. Yoneyama devoted his life to building a better world through sports and became a world leader in manufacturing badminton products.

Since 1984, Yonex has been the title sponsor of the All England Open, which is among the longest-running associations between a brand and a major event. Yonex will supply shuttlecocks, court mats, and stringing service for the players during the five-day event.

In coordination with Badminton England, Yonex’s Legends Vision will host an exhibition on the final day. Legends’ Vision aims to promote participation in badminton and inspire young players to become more involved in the sport. Legacy initiatives, including junior clinics and additional programs with the Legends and ambassadors, will also be hosted throughout the week.

For more information about The Legends’ Vision in England, click here.