Yuka Kamiya

Japan takes YONEX All England by storm

Birmingham, England – YONEX All England sported a retro look this year as Team Yonex modeled the 75th Anniversary apparel throughout the tournament and into all 5 finals. The finals were held on March 21, and 4 Yonex athletes from Japan brought home titles. Men’s doubles Hiroyuki Endo (JPN), women’s doubles Mayu Matsumoto and Wakana Nagahara (JPN), and mixed doubles Arisa Higashino (JPN) captured a spot on the podium at the prestigious YONEX All England 2021.

Hiroyuki Endo and Yuta Watanabe, the defending champions, continued their winning streak in an exhilarating 3 game match against Takeshi Kamura and Keigo Sonoda, a pair that debuted the new ASTROX 88 S PRO and ASTROX 88 D Pro. The final score: 21-15, 17-21, 21-11.

In women’s doubles, Mayu Matsumoto and Wakana Nagahara took on their compatriots Yuki Fukushima and Sayaka Hirota in a swift yet exciting 2 game match, 21-18, 21-16.

Mixed doubles pair, Arisa Higashino and Yuta Watanabe fought in sync against opponents Yuki Kaneko and Misaki Matsumoto taking the match in 2 games, 21-14, 21-13.

Men’s singles had us on the edge of our seats as Viktor Axelsen (Denmark) took on Lee Zii Jia (Malaysia). The first game was a power struggle, 29-30, as each athlete fought point by point. Lee Zii Jia took the first game with Viktor seizing the second, 22-20. Lee Zii Jia came back to take the 3rd and the win, 29-30, 22-20, 21-9.


For full results:
https://bwfworldtour.bwfbadminton.com/tournament/3982/yonex-all-england-open-badminton-championships-2021/results/2021-03-21


Athlete Gear:

YONEX All England Open is set for March 17th start

BIRMINGHAM, England – The 111th YONEX All England Open Badminton Championships, the first Super 1000 tournament of the 2021 season, is set to kick off the first round on Wednesday, March 17th. This tournament is gaining worldwide attention as many top athletes who missed the Thailand tournament series in January will be making an official comeback to the international stage. Notable players include world no.1 men’s singles player Kento Momota (JPN), and world no.1 men’s doubles pair Marcus Gideon and Kevin Sanjaya (INA).

The YONEX All England is considered to be one of the oldest and most prestigious tournaments in badminton, and has been the stage for many memorable moments for passionate fans and players around the world. Yonex is a proud sponsor and supporter of the tournament since 1984, providing high quality shuttlecocks, court mats and the skills of our talented Yonex Stringing Team.


To commemorate the 75th anniversary of the company's founding, Yonex will showcase the 75th anniversary commemorative apparel under the message of "Today is No Ordinary Day," a message inspired by the founder’s outlook of making each day count. The apparel line-up has a retro and familiar design reminiscent of the 1980s, but is equipped with modern technologies such as VERYCOOL, an advanced fabric that reduces surface temperature by 3 degrees Celsius to support athlete performance.


Many international badminton tournaments have been cancelled or postponed due the spread of COVID-19, but Yonex continues to support the badminton world by providing support both on and off the courts.

75th anniversary model

Marin, Axelsen and Gicquel bring their momentum into the 2021 season

BASEL, Switzerland – The finals of the YONEX Swiss Open were held on March 7, and three Team Yonex athletes took the podium. Viktor Axelsen (Denmark) in men's singles, Carolina Marin (Spain) in women's singles, and Thom Gicquel (France) in mixed doubles, each maintained their strong performances from the end of last season to win their first matches of the 2021 season.

Viktor Axelsen won the tournament without dropping a single game, and proceeded to win the final match in straight sets against Kunlavut Vitidsarn (Thailand), 21-16, 21-6. Carolina Marin started her 2021 season off to a strong start with a convincing win over Pusarla V. Sindhu (India) in just 35 minutes.

In mixed doubles, Thom Gicquel and partner Delphine Delrue (France) faced off against Danish pair Mathias Christiansen and Alexandra Bøje. The match was neck-and-neck, but Gicquel & Delrue out-performed with a score of 21-19, 21-19 to win their first championship in a Super 300 or higher tournament.

In the women's doubles, Gabriela Stoeva and Stefani Stoeva (Bulgaria) were close runners-up. They displayed powerful badminton, and also showcased to the world the new POWER CUSHION ECLIPSION Z.

Up next is the YONEX All England Open Badminton Championships, a tournament considered one of the most prestigious tournaments in badminton and will begin on March 17. Yonex is proud to provide the official equipment and top-level stringing services of the Yonex Stringing Team at the YONEX Swiss Open and YONEX All England.

Yonex and China National Badminton Team announce 8-year partnership

SHANGHAI, China — Yonex and the China Badminton Association (CBA) formally announced their partnership that appoints Yonex as the official sponsor for the Chinese national badminton team. The 8-year contract will see national players competing and training with Yonex racquets, strings, shuttlecocks, bags, apparel and shoes.

“We were able to sign this partnership because Yonex understood what we were thinking, what we wanted to accomplish in the future, and our desire to promote and develop badminton” says CBA Director, Zhang Jun.

As a company that strives to advance the sport of badminton through craft and innovation, Yonex values the inspiration from elite athletes as an essential ingredient to progress. The partnership with CBA is anticipated to provide new insights and challenges for the research and development teams at Yonex.

“It is an honor to start this partnership with the CBA, especially during the 75th anniversary of our company. We, as Yonex, are committed to providing the best products and services to help the national team achieve greatness on the world stage” states Yonex president, Kusaki Hayashida.

A key component to the partnership is the service and support that Yonex will provide to assist the Chinese national team players perform at their highest level. Such support includes analysis and guidance of performance equipment, as well as the highest quality stringing service from the Yonex Stringing Team.

The CBA has seen global success for over half a century, as they continue to cultivate world class champions generation after generation. The relationship between Yonex and the CBA extends back to the 1980s with a partnership that supported national team athletes for nearly 30 consecutive years.

Closing the Bangkok bubble with the HSBC BWF World Tour Finals 2020

BANGKOK, Thailand – After an event-filled month of badminton, the COVID safety bubble in Thailand has come to an end. The final chapter of this leg of tournaments was the HSBC BWF World Tour Finals 2020.

In mixed doubles, local heroes Sapsiree Taerattanachai and Dechapol Puavaranukroh of Thailand showed their champion colors by winning their third consecutive title of the year over Korea’s Seo Seung Jae and Chae Yujung. The final score coming in at 21-18, 8-21, 21-8.

Lee Yang and Wang Chi-Lin from Chinese Taipei had a highly successful stay in Bangkok by also clinching all 3 championship titles. The final match of the series was against veterans Mohammad Ahsan and Hendra Setiawan of Indonesia. The competition was heated, but Lee and Wang managed to complete the match in 2 games at 21-17, 23-21.

In women’s doubles, Lee So Hee and Shin Seung Chan of Korea had a chance to redeem themselves against the TOYOTA Thailand Open champions, Kim So Yeong and Kong Hee Yong. The competition between these two Korean pairs have been neck and neck, but Lee and Shin rose above with a final score of 15-21, 26-24, 21-19.

In singles, Carolina Marin of Spain and Viktor Axelsen of Denmark both achieved the silver plate, ending the 3 tournament series with another grand achievement to add to their previous two titles at the TOYOTA Thailand Open and YONEX Thailand Open.

Yonex is proud to have been the official equipment supplier and sponsor of the Thailand tournament series, by providing the highest quality shuttlecocks, court mats, Yonex Stringing Team stringing services, and much more.




New EZONE CB702 Forged Iron

Yonex Co., Ltd. is proud to announce the launch of the EZONE CB702 forged iron, a new addition to the forged iron series manufactured in Japan. This new forging offers the furthest distance in the company’s history of irons and is loved by top golfers. The EZONE CB702 will be available from March 26th 2021.

The EZONE CB702 Forged Iron features a new forged face manufactured using Mighty Maraging Steel. Approximately 20% stronger than standard maraging steel, Mighty Maraging Steel offers superior rebound performance, resulting in overwhelming initial ball velocity. It produces the furthest carry distance in the series history. In addition, the soft-iron forging of the head and the G-BRID (Graphite Hybrid) construction suppress vibration and improves the softness of the ball strile, resulting in a comfortable shot feel.

The REXIS KAIZA MASS shaft is equipped with a new dimension of graphite, Namd*, from the tip to the middle of the shaft, which produces a strong flex and rapid recovery. The shaft is designed to increase the initial speed of the ball and make it easier to launch, while the shaft structure is designed to flex throughout, increasing not only distance but also ease of swing and control.

* Namd is a technology developed by Nitta Corporation for uniformly compounding carbon nanotubes into graphite fibers.

INNOVATION

1. Mighty Maraging Steel Face
The L-shaped forged face is made of Mighty Maraging Steel, which is stiff yet elongated and realizes high repulsive performance and overwhelming initial ball velocity.

EZONE CB702 Forged Iron Face The L-shaped forged Face


2. Soft-iron forged head + G-BRID (Graphite Hybrid)
The result of the soft iron head and G-BRID (Graphite hybrid) structure, is reduced vibration and improved ball strike softness.

EZONE CB702 Forged Iron Head

  • 4 Materials
  • 1. Mighty Maraging Steel Face
  • 2. S45C Soft-iron forged body
  • 3. Graphite composite vibration control resin
  • 4. Graphite nameplate

3. Namd
A new generation carbon graphite is located throughout the kick-point of the shaft. This provides a greater flex and snap-back, for a comfortable hitting experience with increased head speed translating into those valuable extra yards. The M40X carbon graphite at the shaft tip increases both strength and elasticity, ensuring the powerful energy from the swing is redirected back into the ball strike.




Team Yonex takes all 5 championships at the TOYOTA Thailand Open

BANGKOK, Thailand – As the second tournament of the Asia badminton bubble, the TOYOTA Thailand Open was held successfully with an array of fast-paced action throughout the week. Despite the many upsets in the earlier rounds, we saw successive appearances in the final rounds from the champions of the YONEX Thailand Open.

In mixed doubles, Sapsiree Taerattanachai and Dechapol Puavaranukroh of Thailand were up against Seo Seung Jae and Chae Yu Jung of Korea. The Thai pair held their ground as the local heroes by winning the title 21-16, 22-20.

Viktor Axelsen of Denmark faced compatriot Hans-Kristian Solberg Vittinghus in the men’s singles finals. Vittinghus, after a hard-fought semi-final, appeared to not have the energy to give Axelsen a run for his money. Axelsen became the first singles players to win all three Super 1000 tournaments in a World Tour calendar year with a score of 21-11, 21-7.

In women’s singles, the same finalists from the YONEX Thailand Open took the stage – Carolina Marin of Spain and Tai Tzu Ying of Chinese Taipei. The outcome mirrored the previous finals, as Marin showed confidence and focus with a 2-game win of 21-19, 21-17, making it her 10th straight victory without dropping a single game.

The no.6 seed Lee Yang and Wang Chi-Lin of Chinese Taipei played Aaron Chia and Soh Wooi Yik of Malaysia. Lee and Wang just won their career-first Super 1000 a week prior, and were the favorites going into the match. Their skill and fitness have now been proven to be world class, as Lee and Wang won their second Super 1000 title at 21-13, 21-18, and placing them in the no.1 seed position for the World Tour Finals.

In women’s doubles, Kim So Yeong and Kong Hee Yong of Korea faced their fellow teammates, Lee So Hee and Shin Seung Chan. Kim and Kong started both games strong and maintaining a healthy lead throughout. Lee and Shin showed hope by catching up at the end, but Kim and Kong secured their first Super 1000 victory with a score of 21-18, 21-19.

Beginning January 27th, the HSBC BWF World Tour Finals 2020 will take place at IMPACT Arena in Bangkok.




FUSIONREV: The 4th-generation shoe focuses on fit

TOKYO — Yonex Co., Ltd. is proud to announce the FUSIONREV 4 tennis shoe, focused on performance fit.

The 4th-generation FUSIONREV features the identifiable inner bootie and asymmetrical laces found in previous generations, but has evolved to provide additional arch support, better gripping, and a softer fit with more bounce so players can push off stronger and prepare for the next shot.

POWER CUSHION +, Yonex’s signature shock-absorbing material, is strategically placed in the forefoot and heel positions where the most pressure is applied. POWER CUSHION + technology is designed for faster footwork that transforms impact into energy. Compared to conventional cushioning (EVA), POWER CUSHION + has 28%*1 more shock absorption and 62%*2 more repulsion.

The FUSIONREV 4 launches at participating retailers worldwide at the end of February and is available in the 75th collection colors (white with blue and green accents), red / white, navy / ice blue (clay), and navy / lavender (clay, women’s).

1Tested by Yonex
2Measured by the Japan Vehicle Inspection Association

TECHNOLOGY & MATERIALS

Fusion Wing

Increased support
A winglet-like material is integrated in the upper-mid section as a firm support for your metatarsals. The inner skin helps arch support, maximizing stability during aggressive movements.

Semi One-Piece Outsole

Improved gripping
By connecting the forefoot and heel area of the sole, the contact area with the ground increases, improving gripping.

Feather Bounce Foam

Softer feel with more bounce
A lightweight material is incorporated in the midsole and combines with POWER CUSHION + to protect the foot at impact.

Inner Bootie

Natural, more gentle fit
A one-piece tongue from the metatarsal to the heel is designed to wrap around the foot for a more natural moving experience.

Asymmetrical Laces

Less pressure on the top of the foot
An asymmetrical lacing system relieves stress from the upper area of the foot. By diverting the laces from the navicular and cuneiform bones, tension and compression are reduced in these key areas, allowing for improved footwork.

WHAT PLAYTESTERS ARE SAYING:

  • “They feel light and durable, the fit is really good.”
  • “Of course they feel good, but they look really cool too.”
  • “I like that they snug my feet properly without feeling too tight.”
  • “Materials are really comfortable but I can tell the shoe is durable, which you don’t normally find.”
  • “It’s a really good shoe for sliding on hard courts.”

PRODUCT INFORMATION:

FUSIONREV 4 All Court
Clay Court
All Court (Women’s)
Clay Court (Women’s)
Color White (75th)
Red / White
Navy / Ice Blue (Clay)
White (75th)
Navy / Lavender (Clay)
Upper Synthetic Fiber + Synthetic Resin
Midsole Synthetic Resin
Outsole Rubber
Size JP (22.0 – 30.0, 31.0cm)
US (4 – 12, 13)
EU (36 – 49.5)
JP (22.0 – 27.0cm)
US (5 - 10)
EU (34 – 44)
Weight 335g / 11.8oz per 26.0cm 305g / 10.8oz per 24.5cm
Technology POWER CUSHION +, Feather Bounce Foam, Round Sole / R7, DURABLE SKIN, DURABLE SKIN LIGHT, Inner Bootie, Endurance Rubber, Toe Assist Shape
Launch Date End of Feb. 2021

Men's

White (75th) Red / White
Navy / Ice Blue (Clay)

Women's

White (75th) Navy / Lavender (Clay)



Powerful start to the badminton year with YONEX Thailand Open

BANGKOK, Thailand — The first of three tournaments here in Thailand concluded with high level competition that badminton fans have been waiting for. The YONEX Thailand Open finals took place in IMPACT Arena, where #TeamYonex put on a great show for everyone to see.

The day kicked off with the mixed doubles category with home ground favorites, Sapsiree Taerattanachai and Dechapol Puavaranukroh. They faced the same opponents from the YONEX All England Open 2020 finals, Melati Daeva Oktavianti and Jordan Praveen of Indonesia, who were victorious in the last match-up.

With the home court advantage, Taerattanachai and Puavaranukroh shocked their opponents with a momentum that secured the first game 21-3. The Indonesian pair displayed their skills as All England Champions by evening out the game count in the second. The competition was close, but the Thai pair came out on top with a final score of 21-3, 20-22, 21-18.

In men’s doubles, Malaysia’s Goh V Shem and Tan Wee Kiong faced Lee Yang and Wang Chi-Lin representing Chinese Taipei. After returning from a hiatus, Goh and Tan proved at this tournament their skills as veterans on the tour. While Goh and Tan showed consistency and focus, Lee and Wang showed explosiveness mixed with occasional unexpected errors, possibly due to this being their first appearance in a Super 1000 finals.

The explosiveness outshined the consistency, as Lee and Wang became champions of a Super 1000 for the very first time. The match lasted a total of three games at 21-16, 21-23, 21-19.

In women’s singles, Carolina Marin played the number 1 seed, Tai Tzu Ying representing the Chinese Taipei. Throughout the YONEX Thailand Open, it was apparent that some players struggled to adjust to the irregular conditions with COVID safety measures. Marin, on the other hand, was displaying complete focus, not having dropped a single game to reach the finals.

Marin’s focus stayed intact even against a skilled opponent like Tai Tzu Ying, clinching the YONEX Thailand Open title with all matches won 2-0. The final score was 21-9, 21-16.

In men’s singles, Viktor Axelsen of Denmark met Ng Ka Long Angus in the finals. Axelsen, having returned to badminton after an ankle surgery at the end of 2020, was showing determination in proving the surgery was only a minor setback. Axelsen showed no signs of weakness, winning the title 21-14, 21-14.

Stay tuned, as the TOYOTA Thailand Open will kick off on January 19th with more elite badminton for everyone to enjoy.

For full match results see here.

POLYTOUR REV: INTENSE BITE, ABSOLUTE CONTROL

TOKYO — Yonex Co., Ltd. is proud to announce the launch of POLYTOUR REV, the newest addition to the POLYTOUR polyester string series.

POLYTOUR REV is an octagonal-shaped string designed for baseliners with medium-to-fast swing speeds. With eight sides, POLYTOUR REV grabs onto the ball at impact for added bite.

SIF (Silicone Oil Infused Filament) Technology – a special manufacturing method that infuses silicone oil deep into the polymers of the string – is incorporated to reduce friction between strings to increase snapback, resulting in faster ball speed and improved spin.

Tested with the 6th-generation VCORE1, POLYTOUR REV features 4.6% more spin, 6.2% more speed, and 13.4% greater net clearance versus a leading competitor model. After a one-month testing period1, POLYTOUR REV also boasts better tension maintenance to give players a more consistent feel for a longer period of time.

POLYTOUR REV is now available in Bright Orange and three different gauges at participating retailers.

1Tested by Yonex.

WHAT PLAYTESTERS ARE SAYING:

  • “I’m finding a noticeable difference in spin.”
  • “I’m getting great depth and lots of control.”
  • “Stringing is so smooth.”

PRODUCT INFORMATION:

  Color Gauge Material Made in Launch Date
POLYTOUR REV Bright Orange 17 (1.20mm),
16L (1.25mm),
16 (1.30mm)
POLYESTER
(MONOFILAMENT)
Japan Jan. 15, 2021



Badminton is Back #CourtsAreCalling

BANGKOK, Thailand — The long-awaited professional badminton tour is back, and the first 3 tournaments are scheduled to take place inside IMPACT Arena in Bangkok. The three tournaments, YONEX Thailand Open, TOYOTA Thailand Open and HSBC BWF World Tour Finals 2020, are an attempt to bring new COVID safety practices to the sport of badminton and pave way for future tournaments.

For many of the players, these tournaments are the first time back to the competition environment in 10 months since the YONEX All England Open last March. With this moment of badminton revival, #TeamYonex athletes are sharing behind-the-scenes pictures and videos on social media under the hashtag, #CourtsAreCalling. The hashtag was created to remind badminton fans of the feeling of playing badminton, and inspire them to return to the courts.

Limited edition tournament t-shirts are now available with the message “Badminton is Back #CourtsAreCalling” printed alongside the official tournament logos.

Yonex is proud to be a sponsor and the official equipment partner for all 3 tournaments, providing high quality shuttlecocks, court mats, net poles and the elite expertise of the Yonex Stringing Team.