KUALA LUMPUR, Malaysia –Yonex and the Badminton Association of Malaysia (BAM) commemorated their partnership extension with a day full of celebrations on December 4, 2024. The signing ceremony sealed Yonex's continued support as the official sponsor of the Malaysia National Badminton Team, keeping the partnership strong through 2028.
Yonex and BAM have shared an incredible journey over the years, from a decade-long partnership that began in 2005 to a renewed collaboration in 2021. With this extended agreement, Yonex is thrilled to support Malaysia’s national players with world-class equipment and expertise. As the official equipment partner for prestigious tournaments like the Malaysia Open and Malaysia Masters, Yonex is proud to contribute to the players’ ongoing success. The valuable insights and performance of these remarkable athletes will continue to inspire and shape Yonex’s future innovations as we advance the sport of badminton together.
The celebrations continued with a special event honoring the achievements of Malaysian players, including the Olympic bronze medalists, Aaron Chia and Soh Wooi Yik, who earned their consecutive medal in Paris. Fans joined in to celebrate through exhibition matches, a Meet and Greet session, and interactive activities, creating unforgettable moments that brought players and supporters closer together.
The day highlighted Yonex’s dedication to fostering excellence in badminton while strengthening the bond between players, fans, and the sport itself. With this extended partnership, Yonex and BAM are poised to drive Malaysian badminton to even greater heights on the world stage.
