MELBOURNE, Australia – This year marks the 75th Anniversary of Yonex, a sports manufacturing company founded in 1946 in the countryside of Japan. To commemorate the past and look forward to the future, a celebratory product line-up is introduced, connecting a sense of nostalgia with innovative technologies and materials.
Forty years ago, in the early 1980’s, Yonex products incorporated blue and green accents into a white base. Pleated skirts were in, preppy, polo shirts made a statement, and simple, bold designs became a now-iconic look.
Taking this decade’s look that saw historic achievements and combining it with modern-day technological advances, the 75th Anniversary Collection was created.
What will we see in Australia?
To kick off the celebration in Australia, head-to-toe Yonex players will be wearing the 75th Elite Collection and carrying the 75th racquet bags.
For cooler days, the 75th Sweater may accompany players on court, while the Stadium Jacket will be worn on off days.
What makes the collection modern?
The apparel utilizes key technologies like VERYCOOL, which provides a significant cooling effect during exercise. While still staying true to the iconic 80’s look, the fit of the apparel is modernized to meet the needs of today’s players.
Eco-friendly, sustainable materials were also incorporated in select apparel, bags, and accessories.
The 75th Collection is made from sustainable materials?
To look forward to the next 75 years, Yonex’s Research and Development team sourced natural, plant-based fibers and recycled polyester for models housed within the Elite Collection.
For select 75th Anniversary bags, REPREVE recycled polyester from plastic bottle waste is utilized.
What are the players saying?
“For me, it’s an honour to be representing Yonex during their 75th Anniversary. I have played with Yonex racquets and worn the apparel for many years now and couldn’t picture myself in something else. This is a milestone for the brand and to be a part of it definitely feels special.” - Stan Wawrinka, 3-time Grand Slam Champion
What can we look forward to the rest of the year?
More product and content will be revealed throughout the year on 75th.yonex.com.