Yonex’s ‘Live Court Takeover’ series serves up stars, racquets and Italian ices

New York, USA – Grand Slam champions Marketa Vondrousova (CZE), Elena Rybakina (KAZ) and Stan Wawrinka (SUI) were among the Team Yonex stars who took part in Yonex’s ‘Live Court Takeover’ brand activation series in New York City, ahead of the US Open. 


The “Live Court Takeover” series featured a combination of elements, including complimentary Italian ices, apparel displays, and a full array of Yonex racquets for local tennis communities to try out.


The Yonex ice cream truck featured the iconic blue and green designs, complete with a TV monitor showcasing the brand-new PERCEPT promotional video, and the “Beyond What I See” campaign video. Team Yonex stars also posed with the truck in a themed photoshoot that celebrated the essence of New York.


Fans from various tennis hubs across the city, including the John McEnroe Tennis Academy, CityView Racquet Club, and McCarren Park Tennis Courts, had the chance to win prizes and to speak to Yonex’s experts about tennis racquets and apparel. With the city buzzing with excitement ahead of the final Grand Slam of the year, New Yorkers had a memorable experience with the ‘Live Court Takeover’ series, learning more about Yonex’s racquets, apparel, and athletes.