Innovation. Performance. Commitment. Moving Forward Together.
Birmingham, England – Yonex proudly continues its partnership with two-time Olympic champion, Viktor Axelsen, marking a new chapter in their shared pursuit of innovation and performance. More than a contract renewal, this collaboration embodies Yonex’s mission to craft meaningful experiences and shape a badminton world that offers diverse and deep engagement for athletes and fans alike.
For over a decade, Axelsen and Yonex have refined the tools that support his journey to the top. Now, he joins the ranks of Lin Dan and Lee Chong Wei with a signature collection featuring the ASTROX 100 VA Edition racquet, performance-engineered apparel, and a lifestyle range bridging competition and daily life.
Refining Performance
Axelsen’s attention to detail has always influenced the development of Yonex products. Last year, he visited Blue Lab (Yonex Performance Innovation Center), where his real-time performance data was captured through motion tracking and weight distribution analysis. These insights will contribute to future product innovation, ensuring Yonex continues to align with Axelsen’s playing style and feedback.
A Collection Built for the Court and Beyond
Blending advanced performance technology with versatile design, Axelsen’s collection features:
- ASTROX 100 VA Edition Racquet, designed with Viktor’s insights and inspired by his on-court energy.
- Performance Apparel, made from materials including sustainable bamboo-blended fabrics and ultra-lightweight Japanese materials for enhanced mobility.
- Lifestyle Range, seamlessly transitioning from training to everyday life, reflecting Axelsen’s personal style.
Launching worldwide on September 26, 2025, the collection will be released in phases, with exclusive early access opportunities through Yonex’s digital platforms, and special launching moments. Fans will be able to engage with Viktor through behind-the-scenes content, interactive experiences, and additional looks leading up to the full release.
Shaping the Future of Badminton
Yonex and Axelsen remain committed to innovation and sustainability, refining equipment and exploring new possibilities to support athletes at all levels. This partnership continues to blend technology, performance, and passion, ensuring the sport moves forward with every step.
“Success isn’t just achieving great results. It’s having fun while you do it.” – Viktor Axelsen
Follow Yonex and Viktor on social media for exclusive previews, interactive content, and behind-the-scenes insights as they count down to the official launch on September 26, 2025.
Watch the full press conference here:
https://www.youtube.com/watch?v=oDzSlY0YS70