YONEX Renews Contract with Badminton Association of Thailand

On June 16th, 2014, YONEX renewed its partnership to be the official equipment supplier for the Badminton Association of Thailand. YONEX will act as the sole sponsor for equipment used in the Thai Open, as well as being the association’s official shuttlecock supplier.



For the past decade badminton has maintained its popularity as a leading spectator sport in Thailand, more so in recent years due to the fantastic performances of Thai players. Thai player Ratchanok Intanon claimed victory in 2013 at the BWF World Championships, defeating the world’s top-ranked player in the final, and becoming the youngest world champion. Thailand also received its first bronze medal at the world mixed teams badminton championship, the Sudirman Cup, taking the country into the ranks of the best international teams of 2013.

Global business development in Asia has been a long time focus for YONEX, as it recognizes this part of the world for its importance to the badminton community. Thailand is a key player in this demographic due to its especially large number of badminton enthusiasts. With the renewal of this contract, YONEX is confident that activities in Thailand will only continue to expand further.

YONEX is constantly striving to fulfill its slogan, “To contribute to the development of the world’s social culture through sport and to surprise and delight our customers.” With high-quality products, YONEX will continue to enrich the world through sports.

Contract Outline

Full provision of equipment for the Thai national team (Racquets, strings, grips, shoes, bags, uniforms, accessories, shuttlecocks)

Official sponsor for equipment used in the Thai Open

Official shuttlecock supplier for the Badminton Association of Thailand

Partner
Badminton Association of Thailand

Period of Contract
Multiple Years

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