About Us

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With high quality products, YONEX will continue to enrich the world with sports

By combining timeless Japanese craftsmanship and cutting-edge technology, we have been giving players the tools they need to triumph on the court for over 60 years. The Yonex philosophy has always remained the same: to contribute to the world through innovative technology and the highest-quality products.

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Our philosophy
“Contribute to the world through innovative technology and the highest quality products.”

President and Representative Director Kusaki Hayashida

Contribute to the World through
“Unparalleled Craftsmanship”
~ becoming a global company that enriches the body and mind through sports ~

 In 1946, Yonex was founded on a single woodworking motor in a snow-covered village in Niigata, Japan. Since then, we have been challenging the world through our manufacturing skills in a variety of sporting goods starting with and ranging beyond badminton, tennis and golf. In 2021, we celebrate the 75th anniversary of the founding of our company. I would like to express my sincere gratitude to our customers and all of our stakeholders for their continued support, for having enabled us to overcome many hardships and come this far.

 Yonex continues to find new innovations and solutions based on our corporate philosophy, “Contribute to the world through innovative technology and the highest quality products.” During these challenging times, people’s values and lifestyles are going through drastic transformations, and we must challenge ourselves to think beyond conventional ways of connecting with our customers. We believe that we must transform as a company in the next era by introducing new ideas and technologies such as digital solutions to our operations, all while maintaining our core aspirations for “unparalleled craftmanship” and “sport development”.

 In addition, with sports activities paused or reduced due to the COVID-19 pandemic, Yonex has been hosting many small-scale, COVID protocol-enforced competitions in various parts of the world. We believe that sports have the power to enrich people's minds and bodies. Our current mission is to find solutions that help people resume their sporting activities and regain their physical and mental wellness.

 As a company that has grown with and alongside sports, we hope Yonex can grow into a brand that is needed by the sports themselves. We will continue to innovate in ways that exceed the expectations of our worldwide customers through "unparalleled craftmanship," and aim to contribute to the development of a sustainable society, through environmental initiatives and sport development.