TOKYO, Japan –Since its initial debut in 2001, the globally acclaimed POWER CUSHION 65 series has captured the hearts of countless players as Yonex’s all-around badminton shoes.
As the iconic design of POWER CUSHION 65 series evolved, the challenge was to combine maintained shoe effectiveness with enhanced sustainability. In 2015, Yonex discovered the soft, eco-friendly “ECOPET” material and later implemented it in the shoe designs. Multiple prototypes were crafted to create the series’ greener innovation. Today, Yonex achieves the increased use of eco-friendly material in the series with the new limited-edition release – POWER CUSHION 65 Z C-90. This one-time production exclusive model will be available in stores from September 2023.
The POWER CUSHION 65 Z C-90 embodies a fusion of eco-friendliness and performance. The limited design features the upper material crafted with synthetic leather that contains approximately 90% recycled polyester (*1). This updated design upholds the series’ iconic performance, providing support for fast and complex footwork. The “C” in the POWER CUSHION 65 Z C-90 represents “Celebration” of achieving the usage of 90% recycled polyester, and “Commitment” to continuing innovations that benefit the players and ensure sustainability for the future.
The limited edition is set to be used by several athletes at the 2023 World Championships in Denmark, including World No. 1(*2) Viktor Axelsen (DEN) and the 2023 Indonesia Open Champion, Chen Yu Fei (CHN). The POWER CUSHION 65 Z C-90 will also be sported by Fajar Alfian (INA), the 2023 All England Open Doubles Champion, as well as Chiharu Shida and Nami Matsuyama (JPN), the two-time Indonesia Open Doubles Champions.
Yonex upholds the commitment to crafting high-quality products, while also participating in sustainability through unique innovations, actively fostering environmental awareness within its community.
(*1) 90% of upper surface area (normal POWER CUSHION 65Z: approximately 70%).
(*2) Ranking as of August 1, 2023.