YONEX Official Equipment Supplier for BWF Destination Dubai World Superseries Finals

There are now less than 100 days to go until the BWF Destination Dubai World Superseries Finals. YONEX is proud to once again act as the Super Series Finals’ equipment supplier, and the official provider of stringing services for the event.



This year marks the first time the Super Series Finals will be held in Dubai, with an impressive $1 million (USD) in prize money waiting to be distributed amongst the champions.

This year’s tournament will be held from December 17 to 21, in Dubai’s Hamdan Sports Complex. As part of a four-year agreement, the event will be held annually in Dubai until 2017.

Along with the Super Series Finals, the BWF’s Shuttle Time program has arrived in Dubai. Currently operating in 71 different nations, Shuttle Time Dubai strives to make badminton accessible to anyone who wants to step on the court and play. Shuttle Time Dubai was launched in July and will visit 40 schools that have trained teachers in how to coach badminton to more than 3,000 students from ages 8 to 16. The schools will also be supplied with equipment, suggested lesson plans and interactive learning material.

YONEX is proud to support the BWF’s Shuttle Time program by accepting donations of old racquets and other equipment at YONEX-sponsored tournaments for use in schools participating in the project.

Badminton is currently seeing a growth in popularity in the Middle East and the BWF Destination Dubai World Super Series Finals will mark the first time that the event has been held in the MENASA region. The Super Series Finals will further add to Dubai’s impressive sporting portfolio, which already includes a strong list of high-profile international events and is sure to boost the development of the sport. YONEX plans to use this opportunity to contribute to this development not only in Dubai but also in the Middle East region.

To learn more about the BWF Destination Dubai Super Series Finals 2014 or to buy tickets please go to www.destinationdubai.ae.

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